Privacy Policy
Last updated: January 2026
You are hereby informed that ApexAI Ltd (“ApexAI”, “we”, “us”, “our”) collects and processes certain information when you access or use https://apexai.ae (the “Site”) or engage our services. This policy outlines how we collect, use, store, and protect your information. By using the Site, you agree to the terms of this Privacy Policy.
Non-Personal Identification Information
We may collect non-personal identification information whenever users interact with our Site. This may include browser name, device type, operating system, Internet service provider, IP address, and other similar technical information.
This information helps us understand how visitors use the Site and allows us to improve performance and functionality.
Web Browser Cookies
Our Site may use cookies and similar tracking technologies to enhance user experience.
Cookies may be used to:
- Store user preferences
- Improve website functionality
- Analyse traffic and behaviour patterns
Users may configure their browser to refuse cookies. If cookies are disabled, certain parts of the Site may not function properly.
Personal Identification Information
We may collect personal identification information from users in various ways, including when users:
- Fill out contact forms
- Book a discovery call
- Request information about services
- Communicate with us via email
Personal data collected may include:
- Name
- Email address
- Phone number
- Company name
- Job title
- Information voluntarily provided in messages
Providing personal information is voluntary. However, failure to provide required information may limit our ability to respond or deliver services.
How We Use Collected Information
ApexAI may collect and use users' personal information for the following purposes:
To respond to enquiries
Information provided allows us to respond to contact requests, service enquiries, and discovery call bookings.
To provide services
We use information to deliver consultancy, AI automation, and related services.
To improve our systems
We may analyse usage patterns to improve performance, messaging clarity, and service quality.
To maintain security
We monitor activity to protect against unauthorised access and misuse.
We do not sell, rent, or trade personal data.
How We Protect Your Information
We adopt appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction.
While we implement reasonable safeguards, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.
Sharing Your Personal Information
We do not sell or rent users' personal identification information.
We may share information with trusted service providers strictly where necessary for business operations, including:
- Hosting and infrastructure providers
- CRM systems
- Scheduling platforms
- Analytics providers
These providers process data only to the extent required to perform services on our behalf.
Information may also be disclosed where required by law or to protect our legal rights.
Data Retention
We retain personal information only for as long as necessary to:
- Respond to enquiries
- Provide contracted services
- Comply with legal obligations
- Protect legitimate business interests
When data is no longer required, it is securely deleted or anonymised.
International Transfers
As a company operating from the United Arab Emirates within the Dubai International Financial Centre (DIFC), data may be processed within or outside the UAE. Where transfers occur, reasonable safeguards are applied in accordance with applicable regulations.
Your Rights
Subject to applicable UAE and DIFC data protection laws, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of personal data
- Restrict or object to processing
- Withdraw consent where applicable
Requests may be submitted via email to: info@apexai.ae
We may request verification of identity before processing such requests.
Changes to This Privacy Policy
ApexAI reserves the right to update this Privacy Policy at any time. When updates are made, the revised version will be posted on this page. Continued use of the Site after updates constitutes acceptance of the revised policy.
Contacting Us
If you have any questions regarding this Privacy Policy, you may contact us at:
ApexAI Ltd
AI Campus, Level 3
Dubai International Financial Centre
Dubai, United Arab Emirates
+971 58 599 2301
info@apexai.ae
https://apexai.ae